pastel.cloud · opening soon

Your data.
Actually yours.

We've been building a workspace for your files, sheets, photos and notes, and the lid is almost off. Everything you keep private is sealed on your own device before it goes anywhere, so the only people who can open it are the ones you invite. We can't open it either. That's the whole idea.

First a quick email to confirm it's you, then one when we open. Every email has a way out.

What's in the box

Four everyday tools that share one private home.

The things you already use a cloud for, made to work together. Each one keeps your work on your device first and seals it before it syncs. Lift a lid.

Sidekick comes along

An assistant inside your sheets and notes. It starts switched off, asks before it reads anything, and never hands your work to a new service without saying so.

“I can add a monthly total column to Budget 2027. Want me to?”
Why it's built this way

Most clouds can read what you store. They promise not to.

We built Pastel Cloud so that we can't. Here is what that means for you, day to day.

It lives with you

Your work is kept on your own device first. It opens instantly, keeps working on a plane or a bad train connection, and catches up with your other devices when you're back online.

It's sealed before it leaves

The contents of everything you keep private are encrypted on your device before they upload. Our servers carry and store boxes we can't open. We can't reset your key, because we never see it, so you'll create a recovery passphrase or passkey when you sign up.

You choose who opens it

Share a folder, a sheet or an album with exactly the people you pick, and work on it together in real time. Nobody else gets a copy of the key.

Publishing is public

When you publish a post, anyone with the link can read it, including our staff. Encryption protects your private workspace, not what you choose to publish.

You can always leave

You'll be able to take everything with you in formats other apps can read. Leaving should be dull and easy, and we're building it that way.

Secure like a vault. Warm like a workshop.

The Group plan

One home for your group. A private room for everyone in it.

Bring four people under one plan, and add more whenever you like. You share the storage and the albums you choose. Everyone keeps their own private space, and paying for it doesn't come with a key.

One shared pool of storage

Four people share 200 GB, so nobody runs out while someone else has room to spare. You can see who is using how much.

Room for more people

Add as many people as you like, and each one brings 50 GB more. Extra phones and laptops don't count.

Paying isn't peeking

Whoever holds the plan covers the bill, and that's all. Each person's files stay private until they choose to share them.

Share what's meant to be shared

Put the holiday album or the shared budget in front of the whole group in one step. Everything else stays where you left it.

Prices announced at launch. See all plans.

The studio companion

Meet Cacti. It keeps the studio, not your secrets.

Cacti has been with us since the first prototype. You'll find it waiting in empty folders, cheering you through setup, and minding the door on launch day. It's good company and a little prickly about privacy, which suits us fine.

Role
Quiet studio companion
Made of
Clay, sunlight, patience
Likes
Tidy shelves, closed lids, slow mornings
Reads your files
Never. Same as us.
Early access

Be there when the lid comes off.

Leave your email and we'll write when Pastel Cloud opens to its first members. Early places go to people who care about owning their work, and we'll let them in a few at a time.

How we handle your email: privacy policy.

Signups open shortly. Check back soon.